Vol. 8, Issue 1 (2020)
Consumers inclination towards the benefits of organic products
Author(s): Dr. Suman Ghalawat, Dr. Amita Girdhar, Dr. Megha Goyal and Subodh
Abstract: Fast development in the industrialization along with increasing population leads to increasing pressure on the agricultural production process to develop the better crop. Majority of the studies focuses on the usage of chemicals in the crop for increasing the yield of food. Consumers are now a day’s become more aware regarding dangerous effect of chemical fertilizers on food. The option left in the hands of consumers is moving towards the usage of organic products. The present paper focuses on mainly two objectives: To determine the significant relationship between marital status and benefit of using Organic Products and secondly determining the significant relationship between place of purchase and benefit of using Organic Products. The study is based on the sample of 200 respondents from Hisar district of Haryana state. ANOVA has been used to calculate the significant difference between demographic variables i.e. marital status and place of purchase and statements related to benefits of using Organic products. The data was analysed using SPSS version 13.0. Organic products contributes in better health, customers generally prefer from online shopping as they get discount schemes and offers online than retail shops and local shops. Online customers were highly satisfied with organic product, as they are even ready to pay extra money to buy it. Married customers were more agreed towards using organic products whereas regarding paying extra payment to get organic product unmarried customers were agreed as compared to married customers.
DOI: 10.22271/chemi.2020.v8.i1h.8318
Pages: 551-554 | 3356 Views 81 Downloads
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How to cite this article:
Dr. Suman Ghalawat, Dr. Amita Girdhar, Dr. Megha Goyal, Subodh. Consumers inclination towards the benefits of organic products. Int J Chem Stud 2020;8(1):551-554. DOI: 10.22271/chemi.2020.v8.i1h.8318
